Meet The Artist: Patrick Frey

Patrick Frey’s passion for his business and the art of textile design is quite evident. He said that he feels that they should have no limits, except that they remain very French. So, while he takes inspiration from all over the world – Africa to Montana to the Seychelles – he maintains a uniquely French perspective. He shared with me that while he loves color, the majority of buyers – around the world – hesitate over the use of bright colors and that neutral palettes are the best sellers. He knows that when he creates a new design or collection, a larger percentage of the colorways must be in neutral palettes in order to generate sales. He did say that Americans tend to be more adventurous in our desire for color and mixture of patterns than are our European friends. I was actually a little surprised by this.

I asked him which country embraces the Pierre Frey brand the most. While America is their biggest market (due to our size), they are more popular in the European countries such as England, France (of course), Belgium, etc. He also mentioned that the Eastern Europen block countries – Russia, Estonia, etc., and some of the So. American countries – are fast growing markets for the brand. He said that over the last five years, their young people have become wealthier and are highly knowledgeable about design trends in Europe and America.

Ultimately, Mr. Frey said that he goes with what he personally likes when creating a new collection of designs. He doesn’t rely on marketing or trends to “advise” him on what will be successful. And, at times, he’s been surprised by what sells well and what hasn’t. “You never know”, as he said. He does, however, listen to the reactions of audiences when he shows his designs – the “ooh and ah” factor.

I think he’s done a pretty good job so far!

My thanks goes to Patrick Frey for his time and to the French Embassy for their generous invitation!