So, do Lucy, James, Dean and Marlon help sell Armstrong’s laminate flooring? Or do we spend more time focused on the details of the imagery – the furnishings, the likenesses? I guess the fact that I’m now looking for new ads to come out, wondering how many different icons they have in the pipeline, is a good thing. But, since I really do prefer the real thing – hardwoods and James Dean – I’m not sure how truly successful an ad these are. What do you think? And are Marilyn and Elvis far behind?
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy