Advertising Agency: BBDO New York, USA
So, do Lucy, James, Dean and Marlon help sell Armstrong’s laminate flooring? Or do we spend more time focused on the details of the imagery – the furnishings, the likenesses? I guess the fact that I’m now looking for new ads to come out, wondering how many different icons they have in the pipeline, is a good thing. But, since I really do prefer the real thing – hardwoods and James Dean – I’m not sure how truly successful an ad these are. What do you think? And are Marilyn and Elvis far behind?
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy
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Branding the Famous (and deceased): Armstrong Floors
I’ve been fascinated by the rollout of these Armstrong Laminate flooring ads in the national shelter magazines. Each month has featured a different 1950’s era icon (now deceased) with the tag line: “It only looks like the real thing. Armstrong laminate floors.”
I did look twice at the James Dean one, and it makes me curious enough to want to see the Armstrong floors in person. I’d call that a successful campaign.
I just saw the ad with Gilda Radner. I personally thought it was in poor taste. I would not run out to purchase armstrong flooring.
I agree Anon – I think it's just not long enough for Gilda Radnor. However, someone must have licensed them the right to use her image (Gene Wilder?).