“Several years ago, at an architecture trade show in Boston, I
attended a panel discussion on how to price design services. I was new
in business and assumed that most of the other attendees would also be
business “newbies”. I was surprised, shocked even, when the audience was
asked by a show of hands how long they’d been in business. While at
least half the attendees were new business owners, the rest had been in
business over five years and some had been around for over twenty years.
It was a real eye-opener and I realized that no matter how long one has
been in business, pricing one’s services is complex and always in need
of evaluation. Given the complexity of the issue for professional
architects and designers, it’s no wonder that those seeking design
services are nearly always confused about the issue. Let’s face it, we
don’t know what we don’t know and we all make assumptions based on
The single most asked question made to a
designer is: “What will this cost me?” And most designers will put off
the answer until they know more about the entire scope of the project,
the clients and what is involved. It’s no wonder there is confusion and,
at times, suspicion about the process.”
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