It’s that time of year again! Each year, the folks at Pantone release their Color of the Year (COTY) based on trends and future forecasting across a broad range of industries from housewares and design to fashion and product marketing. They’ve just announced the Ultra Violet is the 2018 color of the year.
Now, this is not a color that everyone will be on board with. I’ve noticed that there are those who a passionate about purple and those who absolutely abhor it, with a fairly small middle ground.
Did you know that these vintage purple glass bottles and window panes we sometimes see in old buildings actually started off as clear? Manganese dioxide was added to glass to bleach it, but over time, the sun’s UV raised turned them purple. So cool, no?
The color of the year for 2018 is a vivid purple, according to Pantone, which gives the title to a new hue every December. Specifically, “PANTONE 18-3838 Ultra Violet” is the chosen hue. (“Ultra violet” with a space, we’ll note: actual “ultraviolet” light is, by definition, invisible.)
Could you surround yourself with ultra violet?