Branding the Famous (and deceased): Armstrong Floors

I’ve been fascinated by the rollout of these Armstrong Laminate flooring ads in the national shelter magazines. Each month has featured a different 1950’s era icon (now deceased) with the tag line: “It only looks like the real thing. Armstrong laminate floors.” So, do Lucy, James, Dean and Marlon help sell Armstrong’s laminate flooring? Or … Read more

Branding the Famous: John Wayne

John Wayne Iconic American Brand to Expand to Home Furnishings CategoriesWayne Enterprises, the sole and exclusive keeper of the John Wayne brand, has signed RWG Licensing, a strategic marketing and licensing consulting company, to assist it in identifying and securing licensed product and endorsement partnerships in the home furnishings and accessories categories. Steve Regan, principal … Read more

Branding the Famous: The Antiques Roadshow Collection

A few years ago, WGBH television, producers of the popular PBS series Antiques Roadshow entered into a licensing agreement with Pulaski Furniture to create a line of reproductions and pieces “inspired by” some of the gems found on the show. Disclosure time: I was working in the WGBH division that struck this deal at that … Read more

Branding the Famous: “California Romantica” by Diane Keaton

“I wanted to focus on the romance of an empty room, I wanted to focus on details, a fountain, a staircase, a doorway. I wanted to highlight the genre’s disjointed symmetry, and informal abstract appeal. I wanted the drama of light to reveal secrets that lay hidden beyond the facades.” from Diane Keaton’s introduction to … Read more